The small business marketing strategy and psychology blog of Michael Christon

Web design is nothing without strategy… and now we offer both!

October28

FACT: Enhance are business growth and development specialists with years of experience of transforming small businesses so they enjoy more customers, spending more money, more often.

We are not a classic web design company and until recently did not offer this service…

BUT…

We are exactly the right web design company for you! Let me explain why…

If you have ever wanted to get online or update the design of your current website then you will know it can be a time-consuming, wallet-shredding and even soul-destroying experience!

You then have the pain of ongoing updates where you are locked into a ‘relationship’ with a money-grabbing designer. And even then, you have the most important question still to consider…

“It looks pretty but does it sell?!”

REALITY CHECK: Websites are an important part of your sales and marketing activities, i.e. they are supposed to make sales happen!

…so let’s be frank, typical web-designers are (as you would expect) design focused, which means they are likely NOT sales focused.

So wouldn’t it be great to have a company who delivers great looking sites that are based on tried-and-tested powerful web marketing strategies …AND are up and running in days!

We’re talking about great design and effective marketing WITHOUT the price tag

In the past few months some of our customers (and even suppliers!) have been practically frothing at the mouth pleading to know how and where we get our websites designed. As you can imagine, they were astonished to discover it was an ‘inside job’!

Once that little secret had leaked out we were awash with enquiries for web advice and requests for sites. In just one day we received FIVE unsolicited requests for help! …not bad for a company who is renowned for sales and marketing …and not web design!!

So consider this a heads-up for a forthcoming new service from ENHANCE…

In the near future we’ll let you know the details, but in the mean time if you want to be first inline, then call 0131 208 5333.

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Successfully marketing a small business means asking questions

August30

Questions, questions, questions

There comes a time, perhaps even on a regular basis, that a small business owner gets stumped when thinking about what to do.

  • “Are we still offering what customers want?”
  • “Should I increase our product offerings?”
  • “Do we need to lower our prices?” (<–Daft question! …see upcoming give-away)
  • “Do they like what we do?”

…and so on.

But here’s the thing… Click here to read on »

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The best small business marketing strategy is to educate your customers

August23

Educate your way to more sales

One of the best small business marketing strategies is simply to educate your customers. That really is the key to marketing a small business.

Think of it like this – No matter what the size of company, whether a big or small business, sales can be described as… Click here to read on »

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Marketing a small business 101: Keep the customer coming back for more!

August22

You’d be crazy not to!

Any small business marketing strategy which does not include some method for getting customers to come back is …FLAWED!

Quite simply, you are leaving money on the table which could so easily be yours and getting that money may not cost you much at all.

Do you realise… Click here to read on »

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Stop talking and start listening

August20

How to get it wrong

Traditional, and hence flawed, sales is often about…

  • How great you are
  • How fabulous your company is
  • How wonderful your products are
  • How much better you are than your competitors

In other words… Click here to read on »

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