The small business marketing strategy and psychology blog of Michael Christon

Successfully marketing a small business means asking questions

August30

Questions, questions, questions

There comes a time, perhaps even on a regular basis, that a small business owner gets stumped when thinking about what to do.

  • “Are we still offering what customers want?”
  • “Should I increase our product offerings?”
  • “Do we need to lower our prices?” (<–Daft question! …see upcoming give-away)
  • “Do they like what we do?”

…and so on.

But here’s the thing… Read the rest of this entry »

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How the recession is a matter of choice

August18

Arghhhhhhhhhh!

Even now, when there’s signs of recovery, the continuous bombardment of negative news about the recession can so easily lead to a single soul-destroying focus …”You’re doomed!” - Seeing the good side in anything becomes increasingly hard and life/business is reduced to a single track heading over a cliff of despair.

Well, that’s what they say… Read the rest of this entry »

Like what you are reading? ...then tell your friends!

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  • Propeller

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