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The Paradigm Shift

In the last 12-18mths my health has been really bad with prolonged bouts of illness, many months off work and a crazy number of visits to the doctor and hospital. But you know what, I’m really glad! Yes, my health has given me quite the rollercoaster ride – and all being well it looks like that ride has come to an end so I can safely undo the safety harness and relax – but I have to say every twist and turn was worth it. Let me explain… Today’s post is about the Paradigm Shift (and no, that’s not the title of a latest Hollywood blockbuster!) – it’s about beliefs and how a single moment or...

The Twin Sisters of Doom

Before I begin… Yes, I’m back! Sorry for the wait on posts, I managed to acquire another bout of ill health which stole 6 weeks from me over the festive period. So since January I have been playing catch-up on everything! Anyway, I am now back in full flow and hot from the Marketing Summit where I gave a kick-ass presentation on some very cool yet simple psychology and language stuff… What follows is a taster of that presentation – ENJOY! Trying to succeed? “I’ll try and get that done”, “Great idea but…”, “I hope so…” Ahhhhhh! Language is a fascinating thing. It has the power to move people to succeed in their...

The Pricing Apocalypse?

The harsh reality… Let’s start by considering what I mean by “The Pricing Apocalypse”, because with a label like that I am clearly suggesting it is a major issue. So in order to do justice to the incredible threat it poses to your business I’m sure you will agree it makes sense that I do not pull my punches… To demonstrate the danger I’ll use an example from an industry that is rife with the problem with many business owners balancing precariously on the edge of the abyss. The industry in question is internet marketing …but like I said, this threat is looming in the shadows for ANY business! In recent years the internet...

All customers are NOT created equal

What if I was to suggest that many businesses suffer at the hands of their customers? …that their success is stifled because their customers are bleeding them dry? It seems a crazy situation, yet it is exceptionally common. If you were to turnaround and ask almost any businessperson ‘do you have any problem customers?’ they will likely say ‘yes’ …followed by an explanation as to why those problem customers are such a pain for their business. So you have to wonder why did they say ‘yes’ to them in the first place?! For many the problem lies in the businessperson’s failure to know what is the right type of customer for their business and so...

Burger baby burn! – Be visual, get noticed

Nowadays, small businesses are faced with an even greater challenge when wishing to grab the attention of customers. There’s so much ‘stuff’ happening in everyday life that your competition is not just your usual business competitors… …it’s also everything else that is demanding the attention of your target audience. Essentially, if you want to be heard, you need to shout… LOUDER! If you and I were street-traders it would indeed be that simple – we would shout out to grab attention - and as long as we were louder than the others, as long as our voices rose above the noise, we’d get that...

Exclusive extract from The W.A.A.R. Report

What follows is an exclusive extract from The W.A.A.R. Report due to be released at 12noon EST (5pm BST) on 28th September 2012. When W.A.A.R. was first released it caused quite a storm with many marketers and small business owners hailing its arrival… “Knowing how to effectively communicate and persuade, that’s hands down the most valuable skill you can have online …And Michael has nailed it with this report. What Michael has put together here is a blueprint for creating content that SELLS… The kind of content that gets people excited about buying from you.” Scott Murdaugh, top copywriter and marketer And he was talking...

Who’s rules are they anyway? Aug23

Who’s rules are they...

Creating and running a small business can sometimes be like wading through treacle with both hands tied behind your back …and this is despite the many desires and aspirations of small business owners. Instead of those positive vibes which often kicked off the business, the small...

How much choice is e...

In order to solve the conundrum of ‘what to offer customers’ those with a small business often provide a range of choices, the idea being that one of those options will be right for each individual customer. But that does leave a couple of interesting questions, how much choice is enough? And...

Branding a small bus...

One of the common concerns for many a small business wishing to succeed is brand or brand-name… What should we call ourselves? What’s a great product name? What does my small business mean to people? Small business owners will then sit down for hours, feverishly scribbling away...

Target marketing – Get the insider’s edge from the...

Did you know that news websites offer a wonderful lesson in business and more particularly target marketing and who really is your target market? Let me explain… On a day to day basis I ordinarily grab the latest news from websites like the BBC, but often it is the comment section that grabs my interest more than the original article. Because if you take any piece of news and ask the readers what they think, or as the BBC calls it “Have Your Say”, suddenly a whole new world can appear. People’s opinions reveal so much about the subject in question – and rather than what the original article or news story may have said, it’s someone’s...